Logofolio
Because sometimes, giving a company a face is where it all starts. Capturing what makes these brands special by creating one of their foundational elements is a creative challenge I thrive off of.
Design Work
The Client: Ethos
Challenge
Create a memorable wordmark that doesn’t intimidate a small agency’s clientele.
Answer
Clear, modern letterforms, a bit of bold in a mostly corporate neutral color palette, and pulling that professionalism (and a bit of playfulness) across the company’s deliverables.
‘Work Life Balance’ Billboards
Challenge
Spark career interest in tradespeople by amplifying the recruiting team’s message of the company’s good work-life balance.
Answer
Showing both sides of the worker, in their trade and on their own time. With photos shot and edited by me.
